Solution Focus and Rutenso
The art of thriving in times of constant change
Aug 25, 2025

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Article Synopsis
Mark’s article introduces and explores “rutenso”, a concept he coined to describe the art of thriving amidst constant and ceaseless change, inspired by Japanese cultural attitudes toward impermanence.
Originating from the Japanese word “ruten,” meaning continuous change, “rutenso” emphasises proactively working with ongoing shifts instead of resisting them. This approach contrasts sharply with traditional “koteiso” management methods, which presume stability and prioritise fixed goals and detailed plans.
Rutenso advocates for appreciating and leveraging differences, taking measured and thoughtful actions rather than rushed responses, and viewing leaders as facilitators who enable change instead of controlling it.
Drawing parallels with contemporary political events and leadership styles, the article suggests that rutenso principles - such as looking widely, slowing down to observe during difficulties, and hosting rather than driving — are especially pertinent in the current global climate marked by unpredictability and shifting alliances.
Ultimately, rutenso aligns closely with Solution-Focused practices, emphasising incremental steps, adaptability, and building collaborative relationships to foster constructive outcomes amid uncertainty.