The Power of Positive Deviance; How unlikely innovators solve the world’s toughest problems

Tim-Newton, Richard-Pascale, Jerry-Sternin, Monique-Sternin

Abstract

The idea of “Positive Deviance” (PD) was first put forward in a book entitled “Positive Deviance in Nutrition” by Tufts University nutrition professor, Marian Zeitlin (1990), proposing that childhood malnutrition could be tackled at the community level by identifying what was going right in the community in order to promote it, as opposed to focusing on what was going wrong in the community and fixing it.

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