The Online Journal of Solution Focus in Organisations

Vol 9 – No 1 – August 2017 – Page 8

Can It Really Be That Simple?

by Evan George


Review by Jesper H Christiansen

In this article Evan George suggests that management thinking shift from “bottom-line-thinking” to “human-thinking”, (as I would phrase it). He notices that organisations are seen as very complicated entities. Sometimes even like machines with parts that can be “fixed.”

Instead Evan George invites the reader, especially those who are leaders, to see organisations – and in particular teams – as human interactions and to take three steps to improve team performance.

The article is very interesting in the way that it not only inspires leaders of all kinds in organisations (not to mention top management and boards as well) to think differently about teams and individual employees. It also opens up a broad discussion on how we measure success and progress in an organisational context. There are no obvious answers, (just look at the amount of management books, magazines and blogs).

Reading the last sentence made me really curious:
“It is only the team leader’s detailed exploration with her team of what the team will look like when working well and the discussion with each individual member to describe their unique contribution, that will focus the leader’s noticing, ‘fine-tune’ the compliments and leverage their effectiveness.”

It raises the questions:

  • How can an organisation support a leader to do so?
  • What helps the leader along the way in everyday life?
  • What would attract a leader to follow the three, “very simple-but-not-easy steps”, noted in the article?

Apart from the obvious point of achieving a “high performance team”, the article outlines a paradigm shift in organisational thinking and behaviour for everyone involved.

Jesper H Christiansen


If we listen to organisational consultants talk, we would be obliged to conclude that organisations are very complicated entities. ‘Getting it right’ or perhaps ‘sorting one out’ requires considerable expert knowledge, it may be time-consuming and will certainly be an expensive business. But what if it is not? What if there were a simpler intervention that could make a significant difference? What if better performance, greater productivity, greater happiness at work, less sick-leave, reduced staff-turnover were to be within the grasp of all of us? I think that this may indeed be the case and that Solution Focus might be a part of the answer.

Back in 1992 Charles Handy wrote, ‘As organisations everywhere realign themselves around their core activities and competences, they are realising that truly their people are their chief assets’. Philip Whitely (2002), the author and business advisor, has argued that ‘the fixed assets of any company form only a relatively small part of the value in any modern multi-national company’, that contemporary companies are their people and that therefore the primary business objective should be ‘how to get the best out of the workforce’. Jessica Pryce-Jones (2010) writing about Happiness at Work draws on her research to demonstrate the connection between staff force happiness and productivity, engagement and stable staff teams. Now if these ‘experts’ have got things right and it is indeed the ‘people’ who are central, then of course getting the people side of things right is exactly what Solution Focus is good at, the so-called soft skills which although somewhat derided in the past by managers as they chanted their mantra ‘bottom-line, bottom-line, it is only the bottom line that counts’, turn out nonetheless to be truly at the heart of organisational performance, fundamental to the ‘bottom-line’.


Three Steps Every Leader Should Take

So, let’s look at the three steps that every leader should take before calling in the ‘very-expensive-experts-who-know-your-team-and-your-job-less-well-than-you-do’:


Step 1

Focus the team’s attention on the question, ‘how will we all know that we are working really well together?’ What will this look like to each of the team members? Who are the key stakeholders in your team’s life? How will those key-stakeholders know that the team is working really well together? What are the team’s key tasks? How will the team members know that they are working really well together in relation to each of these key tasks?

Now let’s make it harder. How will team members know that they are working really well together when they are under real pressure? And what about when the team differs? Differences of opinion are vital to a team’s successful future. Teams need a diversity of view or else they will never think of a better way of doing anything. So how will the team know that they are working really well together at times of difference? What will the team working well together look like first thing in the morning? What will it look like last thing at night? How will each team member know that the team is working well together when he or she is facing a task that is daunting? How will the team know that it is working well together at times of success and celebration?

Exploring these questions will serve to build up a beautifully nuanced and detailed picture of the team performing well; it will make the very best use of each of the team members’ unique abilities and talents and skills, which can subsequently serve as a ‘10’ on a performance scale against which to check, ‘so how are we doing?’.


Step 2

Once the team leader has invited the team to develop a picture of the team-at-its-best, only then is it time to meet with each team member individually. The key theme of this meeting will be to elicit from the team member a description of the unique contribution that she will be making in order for the team to achieve its specified outcomes within the context of the description of the team working together really well. What will the team member notice about her performance, what will others notice, what is the team leader likely to notice? And during the course of this meeting two additional thoughts will inform the discussion; the first that teams perform best when all team members spend as much time as possible doing what they do really well (Buckingham and Clifton, 2002) and the second that individuals work best when they are given maximum freedom to do their jobs, all those things that they are required to do, in the way that suits them best, ‘freedom within a framework’ (Binney and Williams, 1997).

Marcus Buckingham and Curt Coffman in their seminal text First, Break All the Rules (1999) write ‘One of the signs of a great leader is the ability to describe, in detail, the unique talents of each of his or her people . . . Finding the strengths of each person and then focusing on these strengths is a conscious act.’ It is indeed the uniqueness of each individual that matters and the team leader must find a way to knit together a group of unique talents into a team that performs the task that is required of it. And of course, we know that giving people the freedom to perform what is required of them in the way that suits them best, giving people maximal control, within the context of what is required of them, is likely to lead to greater engagement.

Linda Tirago in her book Hand to Mouth (2014) writes ‘I’ve rarely had a boss who gave me any indication that he valued me more highly than my uniform – we were that interchangeable – so I don’t go out of my way for my bosses either’. If our bosses treat us as automatons, as robots, as ‘hands’, then why should people bring their brains to work with them? And successful organisations need brains, lots of them.


Step 3

The third part is simple, but also really difficult. What the team leader now needs to do is to watch out! Of course, carefully paying attention to noticing signs of the team working well together and signs of the individual members of that team making their own unique contributions is indeed a discipline and one the SF team leader needs to practice and cultivate. It is always poor performance and transgressions that are easy to spot (because they require intervention), whereas people quietly getting on with the task, doing their job in their own best way risks fading into invisibility. However, it is precisely this that leaders need to notice and team members need to know that their on-track behaviour is being noticed; one way or another they need feedback.

One of the questions in the Gallup Q12 (Buckingham and Clifton, 2002), 12 questions that they decided on the basis of extensive research were most predictive of high performance, was, ‘In the last seven days have I received recognition or praise for good work?’  For each team member to receive ‘Recognition’ for good work at least once a week does indeed require discipline and focus on the part of the team leader. And of course, this disciplined observation may be of particular importance and relevance in those situations where it is most challenging, where it is hardest to notice anything apart from failures.

Many years ago Bill O’Hanlon, writing with Ray Levy (2001) about working with oppositional and defiant children, suggested that in order to change their behaviour, children require constructive to challenging feedback in a ratio of 8:1. It may be that team members are not so very different and that in order to turn around and re-engage the previously disengaged team member, will require exemplary evidence of good will on the leader’s part, to notice and comment on a minimum of 3:1 ‘on-track’ to ‘off-track’ events.


In Conclusion

So before calling in the (expensive) outside consultants, every team leader should be absolutely certain that she has given this ‘simple but not easy’ 1-2-3 of tasks a really good ‘go’ over at least 6 and preferably 12 months. As Kim Cameron in his book Positive Leadership (2012) writes, ‘highly effective organisations were far more complimentary and supportive than low-performing organisations.’

His finding seems in many ways obvious, although too often neglected, but actually the process is a little more complicated than he suggests. It is only the team leader’s detailed exploration with her team of what the team will look like when working well and the discussion with each individual member to describe their unique contribution that will focus the leader’s noticing, ‘fine-tune’ the compliments and leverage their effectiveness.

Evan George


Binney, G., and Williams, C. (1997) Leaning into the Future: Changing the Way People Change Organizations. London: Nicholas Brealey.

Buckingham, M. and Clifton, D. (2002) NOW, Discover YOUR Strengths. New York: Free Press

Buckingham, M.  and Coffman, C. (1999)  First, Break All the Rules.  New York: Simon and Schuster 

Cameron, K. (2012) Positive Leadership. San Francisco: Berrett-Koehler

Handy, C. (1992) Balancing Corporate Power: A New Federalist Paper 
Harvard Business Review: Retrieved from

Levy, R. and O’Hanlon, B. (2001) Try and make me. Rodale: U.S.

Pryce-Jones, J. (2010) Happiness at Work, Maximizing Your Psychological Capital for Success.” 
West Sussex, UK: Wiley Blackwell.

Tirado, L. (2014) Hand to Mouth. U.K: Virago

Whiteley, P. (2002) Motivation. Oxford: Capstone


About the Author

Evan George is a co-owner of BRIEF. He set up BRIEF in 1989 with Chris Iveson and Harvey Ratner and they have worked together ever since.

Their core interest has been not just the solution focused approach itself but also the remarkable differences that the application of the approach can make to people’s lives, to organisations, to performance, to well-being, to energy and to creativity in teams. And all of this achieved within strikingly short time-spans.

BRIEF is currently involved in both training and consulting throughout the UK, Europe and further afield, from its base in the City of London. BRIEF’s work has been experienced as of equal relevance by care services in Abu Dhabi, mining services in Western Australia, the Japanese automotive industry in the UK and by health, welfare and education services worldwide.

BRIEF is widely regarded as a world leader in this field and is acknowledged to have been influential in shaping the most current solution focused thinking. Alongside this activity BRIEF is acknowledged as having maintained throughout its development a substantial Corporate Social Responsibility aspect to its work through its ‘pro-bono’ London clinic where people in substantial need and without resources have received first-class service completely free of charge.

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